Essential Guide to Marketing Planning
Essential Guide to Marketing Planning
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Author: Marion Burk Wood
ISBN: 9780273773634
Availability: In Stock
S.R 147.20
Ex Tax: S.R 128.00
Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan. This text includes examples of marketing in action from well-known organisations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills.

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